Post

Why does scent matter in Los Angeles? It’s not just about fresh air, but about community, connection, and experience. Scent and Society: Exploring Olfaction in Public Spaces is a unique event highlighting an aspect of urban life often overlooked—our sense of smell. Hosted at The Institute for Art and Olfaction, a local gem fostering olfactory arts, this event opens a conversation about how fragrance affects our public actions, social spaces, and collective memories. In a city driven by innovation and cultural fusion, understanding the role of scent adds richness to our shared landscape. For Angelenos, this is more than a panel—it’s a chance to shape how we think about the soul of our city, right from the heart of creativity at IAO.