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What to Expect at the Burning of the Böögg: An Alpenfest Tradition The Burning of the Böögg is a cherished Swiss ritual, and this year it's lighting up Gaylord Alpenfest in downtown Gaylord, MI. At this vibrant venue—famous for its celebration of Swiss heritage—you’ll experience live music, festive food stalls, and a friendly atmosphere. The ceremony begins with the Böögg, a symbolic snowman figure, set atop a bonfire. As the flames rise, locals and visitors alike cheer to usher in the summer season. Alpenfest is packed with entertainment, Swiss traditions, and community fun, making it the perfect backdrop for this unique cultural celebration. Mark your calendars and prepare for a day filled with joy, tradition, and Alpenfest spirit!