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Blog 2: National Cereal Festival – Everything You Need to Know at Kellogg Arena Ready to dive into Battle Creek’s rich cereal legacy? The National Cereal Festival, hosted at Kellogg Arena, is your chance to experience a unique event full of fun and flavor. Here’s what you can expect: interactive exhibitor booths, historical displays detailing Battle Creek’s place in breakfast history, plenty of free cereal sampling stations, and family-friendly entertainment like games and live performances. Kellogg Arena, centrally located in downtown Battle Creek, offers a spacious and accessible venue with a lively community atmosphere, perfect for welcoming cereal lovers of all ages. Whether you’re coming for the nostalgia, the free swag, or just to have a good time, the National Cereal Festival delivers a day of celebration for everyone!