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Spotlight: The Lone Star Jam — Bringing Country Music and Community to Lubbock Lubbock locals know that Jones AT&T Stadium isn’t just for football—it’s the heart of our entertainment scene. The upcoming Lone Star Jam is more than a concert; it’s a celebration of the Texas country music tradition that unites residents from all walks of life. Hosting top Texas artists in this iconic venue brings a surge of energy and pride to the city, while offering local musicians, businesses, and fans a unique chance to connect. For our community, The Lone Star Jam means supporting homegrown talent, creating memories with family and friends, and showcasing Lubbock’s vibrant culture to visitors. The buzz around Jones AT&T Stadium during major events is unmatched and brings people together in ways few experiences can. This concert affirms Lubbock as a destination for big entertainment and reminds us why we love calling this city home. So, come out and be part of something bigger—a night that’s not just about music, but about celebrating what makes Lubbock truly special!