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The arrival of the PBR: Pendleton Whisky Velocity Tour at Pinnacle Bank Arena is more than just a sporting event—it’s a celebration of Lincoln’s vibrant community spirit. Hosting this nationally recognized tour puts Lincoln on the map and gives local residents a chance to partake in a world-class experience right in their backyard. Pinnacle Bank Arena’s dynamic, welcoming environment amplifies the excitement and brings people together for an unforgettable night of sport and entertainment. For Lincoln, this event is an opportunity to showcase its hospitality, boost local businesses, and give families and fans something unique to rally around. It’s a moment of pride, fun, and connection for our city—don’t miss out!