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Are you ready for the ride of your life, Madison? The PRCA Rodeo is charging into town as part of the Midwest Horse Fair, and the energy is electric! Saddle up and experience heart-pounding rodeo action at the Veterans Memorial Coliseum at Alliant Energy Center. Watch world-class cowboys and cowgirls compete in thrilling events—barrel racing, bull riding, and more—all under the bright lights of this premier venue. With its spacious layout and top-notch amenities, Veterans Memorial Coliseum delivers an unbeatable atmosphere for fans. Don’t miss out on this unforgettable sports and entertainment spectacle! Grab your tickets now before they gallop away!