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The PBR: Pendleton Whiskey Velocity Tour at Food City Center is more than just a sporting event—it's a celebration of local spirit and community. Food City Center has always been a destination that brings people together, whether it's to try new cuisines or attend lively gatherings. This event strengthens those ties, providing a unique opportunity for locals to enjoy world-class entertainment in their own backyard, while supporting the diverse businesses that make Food City Center so special. It's an evening where the excitement of bull riding meets the warmth and flavor of our community's favorite venue. For residents and visitors alike, this is a chance to make memories, cheer on athletes, and discover what makes Food City Center a cornerstone of local life.