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La Jolla Spotlight: UCSD New Play Festival Brings Innovation to Sheila and Hughes Potiker Theatre The UCSD New Play Festival is more than an annual event; it’s a testament to La Jolla's vibrant arts scene and its commitment to fostering creative talent. By showcasing original works from MFA playwrights at the Sheila and Hughes Potiker Theatre—a beloved community hub for cultural events—the festival strengthens our local identity and invites residents to experience groundbreaking storytelling firsthand. Potiker Theatre's welcoming, modern environment is ideal for sharing artistic discoveries. It encourages community members to support the next generation of writers while enjoying the excitement unique to live theater. The festival enriches La Jolla through its innovative performances—making it a must-attend event for anyone passionate about the arts, education, and civic connection. Support local theater, celebrate new voices, and join neighbors in cultivating La Jolla’s artistic legacy at the UCSD New Play Festival.