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What to Expect at the SXSW Expo Tour at the Austin Convention Center If you’re planning to attend the SXSW Expo Tour, here’s what you need to know. Hosted within the spacious and modern Austin Convention Center, the guided tour takes you through the vibrant expo floor, introducing you to top exhibitors, cutting-edge startups, and industry leaders. You’ll get insider knowledge from experienced guides, all within a comfortable environment known for its advanced facilities and professionalism. Situated in downtown Austin, the venue offers easy access to hotels, dining, and famous local attractions—perfect for making the most of your visit. Expect an engaging networking experience and a front-row seat to business innovation at one of the city’s most celebrated event spaces.