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WOW Festival 2026 is more than just a festival—it's a celebration that pulses through the heart of La Jolla. Hosted by the acclaimed La Jolla Playhouse, this signature event brings together community, creativity, and connection in a way few others do. The festival not only entertains, but also strengthens local bonds, attracts visitors, and shines a spotlight on La Jolla as a cultural hub. With immersive, outdoor performances throughout the Playhouse’s dynamic spaces, WOW Festival creates opportunities for residents and local businesses alike to engage, collaborate, and thrive. It's a testament to how the arts enrich our city, making La Jolla a vibrant, inspiring place to live, work, and play!