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Milwaukee, this one’s for you! The AVCA First Serve Showcase – Sunday at Fiserv Forum is more than an educational event; it’s a celebration of our city’s love for sports, teamwork, and lifelong learning. By bringing this nationally recognized showcase to our own Fiserv Forum—a cornerstone for community events and home-grown triumphs—we’re reinforcing Milwaukee’s reputation as a hub for athletic excellence and inclusive, community-centered experiences. Local high school athletes, families, and aspiring coaches get unique opportunities to learn and connect without leaving their hometown. Events like this energize downtown, boost local businesses, and strengthen Milwaukee’s vibrant culture. If you’re proud of our city and passionate about volleyball, don’t miss this moment to shine together at the pulse of Milwaukee’s entertainment district.