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Strawberry Festival at Pasadena Convention Center – What to Expect On Friday, the Pasadena Convention Center will host the Strawberry Festival featuring live performances by Logan Ryan Band and John Foster. Here’s what you can expect: a lively musical atmosphere, strawberries galore, and a welcoming venue that’s a staple of Pasadena events. The Convention Center is known for its spacious, modern facilities and easy accessibility. As you arrive, you’ll step into a vibrant festival setting—perfect for mingling, enjoying local music, and sampling strawberry-themed treats. Whether you’re there for the tunes, the treats, or the community spirit, the venue ensures a seamless festival experience with plenty of room to relax and enjoy the festivities. Don’t forget this is a one-day-only event! Doors open Friday, with performances and strawberry-themed food and drinks throughout the evening. Check the Convention Center website for further details on parking and amenities. Come ready for an unforgettable Pasadena Friday night!