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Why the Alpenfest Opening Ceremony Matters to Gaylord Each year, the Alpenfest Opening Ceremony at Gaylord Alpenfest brings together residents and visitors alike to celebrate what makes Gaylord so special. With its rich Swiss heritage, the event provides a unique opportunity for the community to connect, rekindle traditions, and showcase local pride. The music, speeches, and flag-raising don’t just kick off the festival—they remind us of our town’s roots and the spirit of collaboration that defines Gaylord, MI. The lively atmosphere downtown welcomes families, friends, and newcomers, highlighting the unity and warmth that make Gaylord a wonderful place to call home. Alpenfest isn't just an event; it's a cornerstone of our community's identity.