Price Center

Price Center is a modern student activity center located at the heart of the University of California, San Diego campus in La Jolla, California. Opened in 1989 and expanded in 2008, it features contemporary design with indoor-outdoor communal seating and serves as a focal point for student life. The center offers numerous amenities including fast food restaurants, a campus bookstore, a movie theater, and offices for student organizations. Price Center hosts over 25,000 visitors daily, providing services and spaces for events, meetings, and campus gatherings. The facility also showcases university art installations, including Barbara Kruger's prominent mural in the central atrium.