For Madison and its surrounding communities, the PRCA Rodeo at the Midwest Horse Fair isn’t just a spectacle—it’s a celebration of local spirit! Hosted at the Veterans Memorial Coliseum at Alliant Energy Center, this event brings together families, friends, and fans for a weekend of excitement and tradition. The Coliseum, a cornerstone of Madison’s entertainment landscape, provides the perfect backdrop for connecting…

The PRCA Rodeo at the Midwest Horse Fair is an unmissable event for fans of western sports and anyone curious about the vibrant rodeo culture. Hosted at the Veterans Memorial Coliseum at Alliant Energy Center in Madison, WI, the venue offers modern comforts and a lively atmosphere perfect for enjoying thrilling rodeo competitions. Spectators can expect to see skilled athletes take on classic events such as bronc ridi…

Are you ready for the ride of your life, Madison? The PRCA Rodeo is charging into town as part of the Midwest Horse Fair, and the energy is electric! Saddle up and experience heart-pounding rodeo action at the Veterans Memorial Coliseum at Alliant Energy Center. Watch world-class cowboys and cowgirls compete in thrilling events—barrel racing, bull riding, and more—all under the bright lights of this premier venue. Wi…